Brand Guide
Spirit Bear Village
DEV-ONLY — this page is stripped from the production build.
Voice
Quiet authority. The land speaks; we listen and translate. Third-person present. Short declarative sentences. Data stated plainly.
“The falls generate one megawatt. The dam is concrete, built for a century. The bears fish where the salmon run.”
Coastal Heritage Palette
Derived from the actual place: Spirit Bear white fur, cannery corrugated iron rust, Pacific coastal slate, cedar bark, glacial water, tidal stone. No generic forest green.
#141820
Deep background
Night water — coastal slate at dusk
#1c2028
Primary background
Wet rock — barnacle-covered shoreline
#252a32
Card surface
Barnacle stone — tidal zone
#f0ebe2
Primary text
Spirit Bear fur — the white Kermode
#b5ada3
Body text
Driftwood silver — beach cedar
#b07247
Primary accent
Cannery corrugated iron — heritage rust
#5a8c8c
Secondary accent
Glacial creek water — Butedale Falls
#8b6b4a
Warm tertiary
Western Red Cedar bark
#2e3238
Borders
Wet stone edge — tidal line
#c45c4a
Alert / warning
Sockeye salmon spawning red
Typography
Cormorant Garamond
Display / H1–H2 · Light 300 · Heritage gravitas
Inter
Body / UI · Regular 400 · Clean legibility
Existing Imagery Sources
| Source | Description | License |
|---|---|---|
| Flickr ↗ | Butedale Falls cascading into the bay | CC |
| Alamy ↗ | Butedale Falls, Princess Royal Island | Stock (license required) |
| Alamy ↗ | Ruined cannery structures | Stock |
| Alamy ↗ | Butedale ghost town from the water | Stock |
| Alamy ↗ | Butedale Cannery panoramic | Stock |
| CoastView ↗ | Photo essay — heritage and ecology | Editorial |
| Eye on Environment ↗ | Past meets present photo essay | Editorial |
| Historic Places Canada ↗ | BCARS archival: Cannery wharf 1954, Fishboats 1946 | Crown |
Mood
Overcast light on wet iron. Pacific mist rolling through the cannery ruins. The falls audible but unseen. Cedar bark dark after rain. The bears are always present — you see one in ten, the white one, and everything changes.